Jeep to Update Grand Wagoneer in 2026, Give it a Jeep Badge

Jeep’s new CEO Bob Broderdorf says he’s “extremely bullish” about the large SUV market, and believes that there is a way to “optimize this, improve this, maximize” the brand's Grand Wagoneer. To that end, the automaker has given us our first look at a significant update that's coming for the 2026 model year.

First put into production in 2021, the full-size SUV was so luxurious that Jeep didn’t even put its brand name on the vehicle, treating it instead as a model within the premium Wagoneer subbrand. That’s all set to change as Broderdorf revealed to media today that in 2026, the SUV will “proudly wear the Jeep badging.”

That badge will sit above a fully illuminated seven-slot grille that appears to be slimmer than the current Grand Wagoneer’s grille. Lighting elements will also be located lower on the fascia to highlight the side inlets, that appear to have grown with this iteration of the vehicle. Overall, the front end design appears to align more with the all electric Wagoneer S than the existing Wagoneer and Grand Wagoneer.

Design, however, was never the Grand Wagoneer’s problem. The large SUV has faced the most criticism because of its enormously high price point, which has led to slow sales in Canada, though it has found an audience in the United States.

While Jeep did not reveal specifics about the refreshed model, Broderdorf’s short tenure has been marked by slashing prices across all existing Jeep models except the Wrangler (incidentally, he plans on lowering pricing for that for the 2026 model year). Indeed, although he noted that the 2026 Grand Wagoneer will have “more power [and] more tech,” he added that they will be joined by “more value.”

We’ll learn more about what that means and what Jeep has planned for the 2026 Grand Wagoneer when it reveals more this fall.